What type of business are you planning? Is it a product based or service?
What products or service will you sell? Is there demand for your product? 
Are your customers aware about the utility of this product or service?
How is it unique? How it is different from other sellers? 
What will be your Unique Selling Proposition (USP)? 
What cutting edge you will have over others?
What is the growth potential & future prospect? 
Why does it promise to be successful?
Have you done enough of market research and studied the other successful business models doing the same business?

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Get all the details of your product or service. What is the source of your product? 
What is the breadth and depth of your business offering? 
What basket of product or services your are offering?
And how they are related to each other?
How many different products or services?
How many variations of a particular product? 
What will be the delivery model of your offerings?
What will be the quality of your offering? 
How close or far your quality will be from the industry benchmark?
Describe your after sales service. What extra you will be providing?
What brand names will you work with? 
How you are going for branding these offerings to get recognized in long run?
What arrangements are you making for financing? Are you offering any incentive?
What warranties will you offer? How you guarantee the durabiliaty of your offerings?

Who are your potential customers? Classify them according to socio-economic difference.
What are the psychological drives that are involved in getting customers attracted to you?
How large is the market? Is the group of customers large enough to earn a profit?
Does your product or service meet the needs of your target market? 
How will you price your product or service? 
Is your price compatible with your target market? 
What advertising and promotion will you use to reach your target market? 
Which media is more efficient in giving returns?
What is the cost of advertising and promotion? Calculate your return on advertising spends.

Where & Why will your business be loacted? What special advantages does this loaction have? 
What procedure is required to produce your product or service?
What will it cost to set up your facitlity and other infrastructures? 
How much inventory is needed and at what cost? 
Who will be your suppliers? What will be his commitment towards supplying serving you?
What type of transportation is available for customers, suppliers and laborers? 
What is the supply of labor? (If the area in which you are operating then this becomes crucial element of your business.) 
What will it cost to produce your product or services? 
Is rent reasonable compared to your competitors? Also decide on BUY or RENT office premises.
What utilities will you need and are they available? 

Who will manage the business? 
What qualifications does the manager and other key persons have? 
How many employees will you need? What will they do? 
How many work hours you will need?
What will be the work schedule?
How will you structure your organization?
What are your plans for your employee salaries, wages and benefits? 
What consultants or specialists will you need? Why?
What legal form of ownership will you use? Why? 
What licenses and permits will you need?
Which trade association you have joined?